Nielsen - Kite

We create analytical software for working with media data

The Nielsen company is dedicated to the development and support of the Kite software for processing data from (mostly media) research and monitoring of advertising.

What is Kite?

Kite software is one of the products of the Nielsen research company. Since 2012, it has been providing the market with an integrated solution for analyzing research and advertising monitoring data. This analytical and planning software is based on a cloud solution and e.g. since 2013 it has been the primary software of the Czech TV audience measurement. The tool serves mainly users in media agencies, media outlets and their representatives, and in general companies that need to quickly and efficiently evaluate data from media research.

Our priorities

speed

Speed

We want you to be able to spend your time doing the really important things, not waiting a long time for calculations.

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User-friendliness

We believe that even complex analytical software can be simple and intuitive to use.

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Security

We make sure that your data and user accounts are safe with us.

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Accessibility

We want you to be able to access your data anytime, anywhere, which is made possible by our cloud-based solution.

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Uniformity

We believe that software can evolve and provide more and more options and still have the same basic control elements that users are already familiar with.