We create analytical software
to make it easy, even for us.
We are dedicated to the creation and support
of the Adwind Kite software for processing data
from media research and monitoring of advertising.
What is vital for us in software development?
Speed We want you to be able to devote your time
to really important activities without lengthy waits
for calculation.
User friendliness We believe that even complex analytical software can be used easily and intuitively.
Security We really care about data security
and user accounts.
Availability We want you to be able to access your data whenever and wherever you need to, without assistance :)
Homogeneity We think that software can develop
and offer ever more options, but still be
on hand in a form familiar to its users.
Adwind Kite
is an integrated solution for the analysis
of people-meter data and data
from the monitoring of advertising.
Adwind Kite is a cloud-based solution.
After registration, you can access your data from any computer, even abroad.
Why use Adwind Kite software?
Quick calculations from a large amount of data
Calculations take place on our own optimized servers, which are significantly more efficient than most users’ computers. The results of media analyses are available
to users in seconds.
Always UP-TO-DATE
The data are transferred to the Adwind Kite database immediately after production and are available to all users within minutes.
Simple and fast installation
Installation takes approximately two minutes and can be done by users themselves. During start up the application checks for updates and, if needed, automatically updates without any assistance from the user. This means that the user always works with the latest version.
We back up user data on regular basis
User settings (analyses, filters, target groups…)
are backed up on our servers every hour, so the user cannot lose saved data (e.g. when the disc of his computer crashes).
Simple and intuitive use
The user environment of Adwind Kite is designed to be the most friendly possible. The initial training and user manual are included in the price of the product. However, our experience shows that none of these are really needed. After software installation, clients are immediately able to prepare even the most complicated analyses. If you still need help, you can always call our helpdesk.
Secure work with data
All data are provided over secured https protocol (used e.g. by Internet banking applications) and are
stored on our servers, thus preventing inappropriate or incorrect use. Every use is logged and monitored.
A misused account can be blocked immediately.
Sharing of analyses and filters between users in one company
Users can store their own media analyses for the entire group and such analyses will be seen by all users
in the group. Each user can create their own templates for their favourite analyses or use default templates
in Adwind Kite.
Fast and effective support and problem solving
The cloud solution and the fact that the client gets data from our servers means minimal problems.
Thanks to information about the calculation process
and logging of non-standard statuses, if a problem arises we have the relevant information at our disposal
for a quick solution of the problem. In most cases,
a personal visit to the client is not necessary.
Accessibility of data and analyses from several computers
We provide specific users with licences. These users can install the application on several computers (at work,
at home, etc…). On all of these computers they see their saved analyses without having to transfer anything.
In case of problems with their own computer they can immediately start working on any other computer
with MS Windows and Internet connection.
Calculations do not overload user’s computers
The calculations do not overload the user’s computers, so the user can work in different applications at the same time without any problem.
What types of analysis can be created in Adwind Kite?
Time
For analysis of defined
time intervals
(from seconds to years).
Detailed
For analysing descriptive
data (programs, spots, ads)
in detail.
Pivot
For analysing totals
and subtotals of large
sets of data.
Schedule
Graphical representation
of program schedule combined
with viewership figures and charts.
And this is how Kite looks
Users can create their own templates and share them with other users 
Example of a detailed analysis 
Display of Time Analysis 
Example of a schedule analysis 
Target group editor 
Pivot analysis and its settings
Adwind Kite Lite has been the primary software of Czech people-meter research since 2013.
Our products are directed at users in media agencies,
the media and its representatives, and companies in general
that need fast and effective evaluation of media audiences.
Since 2013 we have been delivering Adwind Kite
in its Lite version to the Association of TV organizations as the primary software
of people-meter research.
Our team
We work hard to make the use of analytical software as agreeable as possible for our clients, and to make their work with data faster and easier.
We are keen to hear new ideas, and stand ready to enhance our software with new functions to meet your needs.