Adwind Kite software is one of the products of the Nielsen research company. Since 2012, it has been providing the market with an integrated solution for analyzing research and advertising monitoring data. This analytical and planning software is based on a cloud solution and e.g. since 2013 it has been the primary software of the Czech TV audience measurement. The tool serves mainly users in media agencies, media outlets and their representatives, and in general companies that need to quickly and efficiently evaluate data from media research.
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