Nielsen - Adwind Kite

We create analytical software for working with media data

The Nielsen company is dedicated to the development and support of the Adwind Kite software for processing data from (mostly media) research and monitoring of advertising.

More about our solution
Jakub Vidner
Adwind Software Director
Jan Neustadt
Senior Analyst
Tomáš Kubín
Client Support

What is Kite?

Adwind Kite software is one of the products of the Nielsen research company. Since 2012, it has been providing the market with an integrated solution for analyzing research and advertising monitoring data. This analytical and planning software is based on a cloud solution and e.g. since 2013 it has been the primary software of the Czech TV audience measurement. The tool serves mainly users in media agencies, media outlets and their representatives, and in general companies that need to quickly and efficiently evaluate data from media research.

What types of analyses and plans can be created in Adwind Kite?